Brew For 2

The coffee industry is a 5.2 billion dollar industry in the United States with ground coffee sales accounting for over 45% of that. The ground coffee market in the US is made up of over 30 different brands. This wide variety of coffee options expands further to different roasts, flavors, and decaf options fill grocery aisles from end to end. Every coffee drinker has there desired daily coffee choice that often does not match those they live with. This difference in preference can cause dispute over the coffee pot, sometimes resulting in owning multiple coffee makers. To understand coffee drinkers needs, likes and dislikes, user interviews were conducted, reviews and current products were analyzed in hopes to design a better coffee maker for multiple preferences.